Multimedia style guide
This style guide is intended to steer the University of Cape Town (UCT) and its vendors towards a consistent look and feel in terms of the multimedia content it produces for both internal and external audiences.
This style guide is an all-encompassing document covering the processes, techniques and style UCT employs in the creation of all multimedia content.
- Download the UCT multimedia style guide.
The style guide covers pre-production, the various types of video, storytelling, production – including filming guidelines for framing, visuals, lighting and sound – and post-production.
It includes guidelines for creating an official YouTube channel, producing quality portraits, event images and student photographs in line with the UCT brand. Delivery specifications, turnaround times and the standard approvals process are also covered.