Ms Libo Msengana-Bam was appointed as Executive Director: Communication and Marketing (CMD), with effect from 1 September 2024. Her experience in the communication and marketing field spans more than 20 years, ten of which were spent at the University of Cape Town (UCT).

Ms Msengana-Bam joined CMD from the Development and Alumni Department (DAD), where she served as the senior manager for alumni relations since March 2017 and more recently, as deputy director. As part of this portfolio, she provided strategic leadership, developing and implementing an iterative strategic plan for national and international alumni engagement, including objectives, timelines and routine assessment. In addition, she assumed oversight of the DAD communications portfolio, which included alumni publications, digital campaigns and channels.

Before her position at DAD, Ms Msengana-Bam was the communication, marketing and alumni manager at UCT’s Faculty of Humanities. Some of her responsibilities included the preparation of print and digital communication material for use in the recruitment of undergraduate and postgraduate students as well as for alumni engagement. She was responsible for media engagement as well as organising faculty events, including the annual UCT Open Day, the dean’s special event series and inaugural lectures.

Previously, she held several corporate communications positions within the financial, consumer, and information and communication technology sectors.

Ms Msengana-Bam is a proud UCT alumna and has completed Bachelors and Honours degrees in the social sciences and an Executive MBA.

Read the VC Desk announcement.