Research area: Business acumen
Research interests:
- Consumer behaviour
- Social marketing
- Marketing strategy
- Brand management
Current research: My research focus tends to exist at the boundaries of marketing, where marketing theories and concepts intersect with other primarily business-related disciplines.
Research publication: Click here for full list
ORCiD:https://orcid.org/0000-0001-9575-6676
Student capacity (for 2024) : Actively recruiting PhD students. Not recruiting post doctoral fellows.
Contact caitlin.ferreira@uct.ac.za
