THE DILEMMA: Yebo Fresh

CWC  //  Doing Business in Africa  //  Yebo Fresh

In this edition of The Dilemma Podcast, we spoke with Jessica Boonstra, the founder & CEO of Yebo Fresh, an e-commerce platform that delivers fast moving consumer goods (FMCGs) to informal retailers in South Africa. Jessica tells us about Yebo Fresh's evolution, as well as the big dilemma keeping her up at night. 

Before you listen

Check out the intro blog, Meet Yebo Fresh, for brief background about the company's business model and informal retail in South Africa.