Yebo Fresh
A grocery e-commerce platform in South Africa
Yebo Fresh Deconstructed Case
Meet Yebo Fresh: A grocery e-commerce platform in South Africa
An introduction to Yebo Fresh, its business model, and its customers
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THE DILEMMA: Solving last-mile logistics for informal retailers
Founder & CEO Jessica Boonstra discusses Yebo Fresh's beginnings and operational challenges
Listen to the podcast
EXHIBIT A: Fast moving consumer goods retail in South Africa
An infographic snapshot of Yebo Fresh's country and industry context
Have a look
READING LIST: Transforming supply chains with technology and infrastructure
Your assigned reading includes a township economics magazine and a logistics case study from Kenya
Get the links
INSIGHTS: On non-market strategy & customer experience
From Senior Lecturer Benjamin Spatz and Innovation Director Kuvendren Pillay
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